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Donate button, QR code, and more – with the new elements, you’ll attract more donors
QR-Code scannen und spenden
Author: Erik Hepp
With the new elements, you can seamlessly integrate your donation forms into the daily lives of your donors, increasing their willingness to donate. Discover how easy and effective fundraising can be with the right tools.
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SpendenShop und SpendenWidget von the Cookie Labs und FundraisingBox
Author: Erik Hepp
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NGO Pulse - das Magazin für Nonprofits

NGO Pulse - Magazine for Nonprofits

News, Insights and Know-how | powered by FundraisingBox
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NGO-Management & Leadership
News, Society & Innovation
Fundraising & Campaigning
Opinion & Column

Latest Articles

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Author: Karin Sommer
02.03.2021
E-Payment: Everything Non-Profits Need to Know
Clever e-payment is a central component of a good donor journey. In this article, you will learn everything about electronic payment methods for non-profits.
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Fundraising
Author: Karin Sommer
25.05.2021
Increasing Donor Retention: Tips for Non-Profits
Encouraging existing donors to make another or even regular donations is less effort than acquiring new donors. Read here how to do that.
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Management
Bei NGOs sind die Ressourcen und damit Zeit und Geld oft knapp
Author: Karin Sommer
17.08.2021
Digitalization in non-profits: Using scarce resources efficiently
In most non-profits, time and financial resources are scarce. Digitalization and automation can help create a balance.
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Technology
Marketing & Fundraising Automations helfen dir, einen besseren Überblick zu bekommen
Author: Karin Sommer
04.01.2022
Fundraising Automation for Non-Profits Simply Explained
Recurring tasks, data selections, and donor communications can be automated. Read here to learn about the benefits and what is needed to achieve this.
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Technology
Deine Schritte zur automatischen Donor Journey
Author: Karin Sommer
18.01.2022
Fundraising Automation: 4 Steps to an Automated Donor Journey
Learn how to design effective, automated donor journeys that put the needs of donors at the center.
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Frau hält eine leere Geldbörse verkehrt herum über ihren Kopf
Author: Karin Sommer
06.10.2022
Salaries in NGOs - Doing good: yes, earning well: no?
Doing good and earning well is often seen as a contradiction in our society. Why I believe this is fundamentally wrong, I will explain in this commentary.
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Fundraising Channel
Grafik eines Einkaufswagens, der mit Herzen gefüllt ist und auf einem Tablet steht.
Author: Karin Sommer
26.01.2023
Amazon Smile: Alternatives for Charity Shopping
The end of Amazon Smile is disappointing for many organizations. However, there are alternatives that even offer some advantages and additional features.
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Strategy
Münzen und rote Herzen in einem Glas stellen Philanthropie symbolisch dar
Author: Karin Sommer
30.10.2023
Philanthropy as Organizational Culture: A Strategic Alignment for NPOs
Philanthropy can be translated as “love of humanity.” As an organizational culture, it provides strategic direction.
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Communication
Person hält ein Mobiltelefon, auf dem das WhatsApp-Logo zu sehen ist
Author: Karin Sommer
10.01.2024
New Channel for NPOs: Reach Supporters with WhatsApp Channels
WhatsApp Channels are a relatively new platform through which organizations and associations can share information and updates with their community.
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Artificial Intelligence
Author: Karin Sommer
29.02.2024
AI Prompting: How to Master Communicating with Machines
Generative AI is capable of producing a wide range of outputs, from texts and images to videos. However, the quality of the results largely depends on you. Here’s what you should keep in mind when writing prompts.
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Events
A man stands on a stage in front of a clapping audience and shows the number of donations
Author: Karin Sommer
03.04.2024
Pimp your Charity Event: 9 creative ideas for fundraising events with digital support
With the right digital tools, fundraising events can not only become more interesting but also generate more donations.
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Income
Various building blocks symbolize financing options for NGOs
Author: Karin Sommer
16.09.2024
Concentration Instead of Diversification: Why NGOs Should Focus on Fewer Revenue Streams (US Study)
Multiple revenue streams have long been seen as the cornerstone of NGO funding. A new study contradicts this belief.
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Psychology
Tablet mit verschiedenen Spenden-Beitragsvorschlägen
Author: Karin Sommer
10.10.2024
10 Behavioral Design Techniques that NGOs Can Use to Generate More Donations
Behavioral Design provides NGOs with tools to gently influence the behavior of their target audiences.
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Psychology
Ein Computer Bildschirm zeigt eine Holzmarionette, die von einer Hand gehalten und bewegt wird
Author: Karin Sommer
16.10.2024
Dark Patterns and NGOs: Ethics in the Context of Behavioral Design
Dark Patterns are the negative use of behavioral design techniques and can be harmful to NGOs. Learn more here to avoid them.
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Psychology
Spendenmotivation Emotional Rational FundraisingBox
Author: Karin Sommer
21.10.2024
Donation Motivation: Rational vs. Emotional Donors
Understanding donation motivation is key to fundraising success. Read here about the two fundamental groups of donors.
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Study
Ein Gruppe Menschen hält Smiley mit verschiedenen Gesichtsausdrücken vor das Gesicht
Author: Karin Sommer
24.10.2024
Study: Emotions in Fundraising – How Pride and Shame Influence Donor Behavior
Emotions are key in fundraising. Should you focus more on positive or negative emotions? A new study provides answers.
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E-Mail
Ein Postfach mit einem @-Symbol, in den eine Hand ein Herz einwirft.
Author: Karin Sommer
06.11.2024
How to E-Mail Fundraising: 17 Tips for Raising Donations via Email
Email fundraising is a simple and cost-effective way to stay connected with donors. Read our top tips for your emails here!
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E-Mail
KI-generiertes Bild. Ein Mann läuft einen Berg hoch und schiebt dabei ein @-Zeichen mit
Author: Karin Sommer
07.11.2024
Success Factors in Email Fundraising: New Study
What makes email fundraising successful? A study by Sonja Harken, Vanessa Mertins, and Michael Urselmann finds out.
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Regulations
Ein Roboter malt ein Bild auf einer Staffel. Darauf steht "Created by AI"
Author: Karin Sommer
12.11.2024
EU AI Act: What the Regulation Means for Your NGO
The EU AI Act establishes binding rules for the use of AI – including in NGOs. Find out in this article what you need to be aware of.
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Artificial Intelligence
Eine Frau sitzt am Schreibtisch und schaut auf den Bildschirm
Author: Karin Sommer
14.11.2024
3 Examples: Fundraising Campaigns with AI
AI has many applications, including in fundraising campaigns. Read here about three concrete practical examples of AI in fundraising.
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Artificial Intelligence
ChatGPT Suchmaschine_FundraisingBox_Erstellt mit DALL E
Author: Karin Sommer
19.11.2024
ChatGPT as a Search Engine: How AI Can Find Your NGO
ChatGPT is increasingly being used as a search engine. To ensure your NGO is recognized as a relevant source, targeted strategies are essential.
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Data
DALL·E prädiktive KI Analyse FundraisingBox
Author: Karin Sommer
21.11.2024
Predictive Analytics: Innovative Donation Forecasting Through Data

The more targeted the fundraising campaign, the more successful it will be. Predictive analytics enables you to forecast donation behavior and leverage it more effectively. Discover what’s behind it and how modern technologies can boost the success of your campaigns.

Continue reading
Methods
Eine leuchtende Glühbirne, umgeben von bunten Farbspritzern, symbolisiert kreative Fundraisinglösungen und innovative Ideen zur Mittelbeschaffung.
Author: Karin Sommer
02.12.2024
12 Creativity Techniques: How to Find Creative Solutions in Fundraising and Projects
Looking for creative ideas? In our article, we present 12 creativity techniques that are sure to help you.
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Communication
Eine Frau und ein Mann im Büro mit einer Sprechblase, in der "Impact" steht - Wirkungskommunikation
Author: Karin Sommer
10.12.2024
Communicating Impact – Part 1: What is interesting for whom and in what way?
You have successfully measured your impact and now want to know how to communicate it? Our article series will show you how.
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Communication
Ein offenes Buch, aus dem Symbole für Geschichten herauskommen, daneben sind Statistiken abgebildet - Wirkungskommunikation mit Storytelling
Author: Karin Sommer
11.12.2024
Impact Communication – Part 2: The Stories Behind the Numbers
How do dry facts and figures turn into stories that touch the heart? Find out in Part 2 of our series on impact communication.
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Communication
Eine Waage vor grünem Hintergrund mit Symbolen für Fundraising und Programm in NGOs
Author: Karin Sommer
16.12.2024
Between Emotion and Complexity: The Balancing Act Between Fundraising and Programs
Fundraising teams want to tell emotional success stories, program teams insist on complex realities. Can this tension be resolved?
Continue reading
Social Media
Meta Faktencheck Zuckerberg Trump_NGO Pulse Magazin
Author: Karin Sommer
21.01.2025
Meta, Fact-Checks, and NGOs: Quo Vadis Social Media?
Meta suspends fact-checks and aligns with the Trump administration. What impact does this have on social media and NGOs? Learn more about how to navigate the anticipated changes.
Continue reading
Guiding Framework
Eine Hand mit einem Kompass auf einem Boot nachts am Meer. Navigieren nach Sternen - Vision, Mission, Werte
Author: Karin Sommer
05.02.2025
Vision, Mission, Values – The Guiding Principles of Every NGO
Organizations without a clearly defined purpose are like boats without rudders and sails in the ocean: directionless and powerless. Read here why vision, mission, and values are so essential and how to formulate them.
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Review
Buchcover von "The Nonprofit Dilemma" von DC Armijo
Author: Karin Sommer
06.02.2025
The Nonprofit Dilemma: Insights & Strategies for Purpose-Driven Leaders – DC Armijo
A leadership guide specifically for practicing and aspiring leaders in large and small nonprofit organizations.
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Fundraising
Eine Karte von Europa
Author: Karin Sommer
11.02.2025
Culture influences donation behavior - These are the country differences
Cultural values influence why, how, and to whom people donate. Those who want to conduct fundraising successfully on an international level should understand these differences.
Continue reading
Innovation
Eine Seniorin im Rollstuhl, die mit Amazon Alexa spricht. #createdbyAI
Author: Karin Sommer
20.02.2025
Innovative: Alexa in retirement and nursing homes for more self-determination
The German Red Cross is introducing Amazon’s Alexa voice technology in retirement and nursing homes. This brings new opportunities for residents and caregivers.
Continue reading

News, Society & Innovation

Innovation
Eine Seniorin im Rollstuhl, die mit Amazon Alexa spricht. #createdbyAI
Author: Karin Sommer
20.02.2025
Innovative: Alexa in retirement and nursing homes for more self-determination
The German Red Cross is introducing Amazon’s Alexa voice technology in retirement and nursing homes. This brings new opportunities for residents and caregivers.
Continue reading
Social Media
Meta Faktencheck Zuckerberg Trump_NGO Pulse Magazin
Author: Karin Sommer
21.01.2025
Meta, Fact-Checks, and NGOs: Quo Vadis Social Media?
Meta suspends fact-checks and aligns with the Trump administration. What impact does this have on social media and NGOs? Learn more about how to navigate the anticipated changes.
Continue reading
Data
DALL·E prädiktive KI Analyse FundraisingBox
Author: Karin Sommer
21.11.2024
Predictive Analytics: Innovative Donation Forecasting Through Data

The more targeted the fundraising campaign, the more successful it will be. Predictive analytics enables you to forecast donation behavior and leverage it more effectively. Discover what’s behind it and how modern technologies can boost the success of your campaigns.

Continue reading

Fundraising & Campaigning

Fundraising
Eine Karte von Europa
Author: Karin Sommer
11.02.2025
Culture influences donation behavior - These are the country differences
Cultural values influence why, how, and to whom people donate. Those who want to conduct fundraising successfully on an international level should understand these differences.
Continue reading
Communication
Eine Waage vor grünem Hintergrund mit Symbolen für Fundraising und Programm in NGOs
Author: Karin Sommer
16.12.2024
Between Emotion and Complexity: The Balancing Act Between Fundraising and Programs
Fundraising teams want to tell emotional success stories, program teams insist on complex realities. Can this tension be resolved?
Continue reading
Communication
Ein offenes Buch, aus dem Symbole für Geschichten herauskommen, daneben sind Statistiken abgebildet - Wirkungskommunikation mit Storytelling
Author: Karin Sommer
11.12.2024
Impact Communication – Part 2: The Stories Behind the Numbers
How do dry facts and figures turn into stories that touch the heart? Find out in Part 2 of our series on impact communication.
Continue reading

Opinion & Column

Frau hält eine leere Geldbörse verkehrt herum über ihren Kopf
Author: Karin Sommer
06.10.2022
Salaries in NGOs - Doing good: yes, earning well: no?
Doing good and earning well is often seen as a contradiction in our society. Why I believe this is fundamentally wrong, I will explain in this commentary.
Continue reading