Collect more donations, make more of a difference

Here are some key aspects of Multi-Channel-Fundraising:

1. Diversity of channels: These include traditional direct mailings, e-mail campaigns, social media, websites, events, SMS/messaging apps and more. Each of these channels has its own strengths and target groups.
2. Consistent messaging: Although content needs to be customized for each channel, it is important that the core messages and objectives of the fundraising campaign remain consistent in order to build a strong and unified brand identity.
3. Integration and coordination: Successful Multi-Channel-Fundraising requires careful planning and coordination of messages and campaigns across all channels. This helps to avoid repetition and ensure that supporters have a consistent experience across different channels.
4. Data analysis and optimization: By analysing the performance of each fundraising activity across channels, organizations can gain insights to help optimize their strategies and improve the effectiveness of future campaigns.
5. Personalised approach: The use of multiple channels makes it possible to tailor communication to the preferences of individual donors, resulting in a more personalised approach. This can increase donor loyalty and the likelihood of repeat donations.

Multi-Channel-Fundraising recognises that different people are approachable in different ways and engage through different channels. By targeting potential donors where they feel most comfortable, an organization maximizes its chances of successful fundraising results

1. Customizable donation forms

Make it user-friendly: Make sure that your donation forms are easy to use. A clear and appealing design that looks good on all devices can help encourage more people to donate.

Customize them for each campaign: Take the opportunity to create different donation forms for different campaigns, projects or events. This helps to reinforce the message of your campaign and shows donors exactly what their money is being put towards.

2. Automated thank you letters

Make use of automation: Make sure that every donor receives a thank you letter immediately after they’ve donated. This makes them feel valued and promotes long-term loyalty.

3. Social media integration

Use the social media integrations to share your fundraising campaigns and forms on platforms. This increases the visibility of your campaigns and makes it easier for supporters to spread the word.

4. Expand payment methods

Offer as many payment options as possible. Providing a wide range of payment methods (such as credit card, PayPal, SEPA direct debit) can lower the inhibition threshold for potential donors.

5. Data analysis and reporting

Use FundraisingBox’s reporting tools to understand which campaigns are working best and where there’s room for improvement. Analyse the data regularly so that you can adjust your strategies accordingly and increase the effectiveness of your campaigns.

6. Peer-to-peer fundraising

Encourage your supporters to create their own fundraising pages in order to collect donations on behalf of your organization. This expands your reach and carries your message to new donors.

7. Segment your target group

Use the CRM functions of the FundraisingBox to segment your donor database. This allows you to communicate in a more targeted way and tailor campaigns to the specific interests and preferences of your supporters.

8. Testing and optimization

Experiment with different messages, designs and call-to-actions. Use A/B testing to find out what resonates best with your audience and adjust your strategy accordingly.

By implementing these strategies, you can fully utilize the possibilities the FundraisingBox offers and significantly improve your fundraising results.

Online fundraising tools can include online donation forms on your website, SEA campaigns, fundraising campaigns for peer-to-peer fundraising, charity shopping or social media fundraising tools.

How did we arrive at this definition?

Prof Dr Urselmann writes in the Gabler Wirtschaftslexikon: “The term “online fundraising” is therefore only used when the internet is at least used as a sales channel, and not necessarily as a communication channel as well. For example, a donation via an online donation form would also be categorised as online fundraising if this donation option had been communicated in advance via a poster, i.e. offline.”

According to this definition, the key to online fundraising is that the donation is made via the Internet. However, as such, online communication is not absolutely essential to this definition.

We think that this definition falls short, or rather that it describes the nature of an online donation,which can of course also be raised via offline channels, just as offline donations can be acquired via online channels.